The Heineken World Brick Root Simple


The Heineken World Brick Root Simple

How a Brick-Shaped Heineken Bottle Almost Changed the World 50 Years Ago Freddy Heineken's vision for cheaper building materials By David Kiefaber You may have never heard of Alfred "Freddy".


Did Alfred Heineken Invent Bottle To Function as a Brick To Build Houses?

Heineken's Lost Plan To Build Houses Out Of Beer Bottles In the 1960s, Heineken proposed a novel idea: rectangular "World" beer bottles that could double as bricks for affordable housing..


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His idea: to turn glass beer bottles into bricks of sorts by forming the Heineken seaweed-green beer bottles into a rectangular shape that could be used to build housing. Heineken approached the architect John Habraken, director of the Foundation for Architects' Research (SAR), with the idea of designing a re-usable bottle that could serve as a building block after use.


Karen Shapiro "Heineken Beer Bottle" at 1stDibs heineken brick bottle for sale, old heineken

Founder and visionary Gerard Adriaan Heineken is born into an Amsterdam merchant family in 1841. In 1864 he buys brewery 'De Hooiberg' (The Haystack) in Amsterdam and immediately turns his focus towards brewing uncompromised premium lager beer.


heineken beer bottles that work as a brick

A bottle with flat sides, provided with relief and a concave bottom. In 1964, Heineken had a total of 100,000 of these bottles (both 35 cl. and 50 cl.) made by the Vereenigde Glasfabrieken in.


Boredom Crusher Heineken WoBo The Beer Bottle That Doubles As A Brick.

The WOBO is a Heineken-branded beer bottle that doubles as a stackable, self-aligning and interlocking brick made for building eco-homes. One thousand WOBO bricks would be needed to make a simple 10 X 10 foot structure. According to Wikipedia, almost every bottle has been destroyed and only two remaining WOBO structures exist "and they are.


Heineken Bricks

Inspired by the glass bottles he saw littered on the beaches of the Antilles islands, Heineken brewery chairman, Alfred Heineken asked the architect John Habraken to design a 'brick that holds beer'. Heineken wanted to produce a bottle that would also serve as a useful building material, to eliminate the amount of litter and waste produced.


Heineken bricks Heineken, Heineken bottle, Bottle

Habraken' second design was the WOBO bottle with which we are now familiar. A bottle with flat sides, provided with relief and a concave bottom. In 1964, Heineken had a total of 100,000 of these bottles (both 33 cl. and 50 cl.) made by the Vereenigde Glasfabrieken in Leerdam, and had this design patented world-wide.


Heineken WOBO (world bottle) brick, the beer bottle that doubled as a brick, envisioned by beer

Heineken once again approached Habraken who teamed up with designer Rinus van den Berg and designed a building with oil drums for columns, Volkswagen bus tops for roof and the WOBO bottles for.


In 1963, Albert Heineken created a beer bottle that also functioned as a brick to build

To overcome the problem of creating corners and openings without having to modify the bottles, they were designed in two sizes: a 500mm version and a 350mm 'half-brick'.


Heineken WOBO, A Beer Bottle Brick For Building EcoHomes

In 1963, Heineken used his influence as an important client to persuade the factory that made the bottles for his brewery to interrupt their usual work. A small lot of about 60,000 bottle bricks was produced. Heineken used 1,000 of them to build a simple shed in his backyard โ€” three metres square, one window, one door, and timber supports for.


Galeria de Heineken WOBO Quando a Cerveja encontra a Arquitetura 7

From Beer to Bricks: The Innovative Journey of Heineken's WOBO Bottle In the early 1960s, Dutch businessman Alfred "Freddy" Heineken visited the Caribbean islands, then known as the Dutch Antilles. Amidst the beauty of the islands, he found an unexpected source of inspiration: discarded garbage, including empty beer bottles.


Heineken WOBO, A Beer Bottle Brick For Building EcoHomes

In 1963, Heineken used his influence as an important client to persuade the factory that made the bottles for his brewery to interrupt their usual work. A small lot of about 60,000 bottle bricks.


Beer And Stupidity Heineken WoBo The Beer Bottle That Doubles As A Brick.

The Heineken WOBO (World Bottle) By Paul Petrunia Sep 26, '07 12:40 AM EST Seems like Heineken was about 50 years too early with the World Bottle concept of brick-shaped bottles that could be upcycled as building materials. From Wikipedia. As the story goes, Alfred Heineken had an epiphany while on a world tour of Heineken factories.


Boredom Crusher Heineken WoBo The Beer Bottle That Doubles As A Brick.

Heineken bottles started out in the shape you recognize today. However, in 1960, Alfred Heineken โ€” who was the grandson of Heineken's founder, Gerard Adriaan Heineken โ€” took a trip to the Caribbean island of Curacao and had a revelation.. But though thousands of WOBO bottles were made, the brick design idea in general never took off.


John Habraken_Heineken Brick Bottle, Heineken, Beer bottle

In 1963, Alfred Heineken created a beer bottle that could also function as a brick to build houses in impoverished countries. K. Annabelle Smith May 15, 2013 Image via Archinect. There are.